There once was a time, before the summer of 2015 when a certain man came down an escalator in Trump Tower to announce his candidacy for President of the United States, that PR firms such as ours could pitch cable TV news bookers with a reasonable chance at success. Yes, you had to have all […]
Tag: Social Media Influencers
@GCTigerTracker: The Man for This Twitter Moment
We all know that Twitter can be annoying. Its cacophony of voices screaming 24/7, its herd mentality taken to the nth degree and its perpetually haranguing (and harangued) character @realDonaldTrump hovering over it all, like a big orange balloon in the Macy’s Thanksgiving Parade. But there are some people who are tailor-made for Twitter, and […]
Influencer Marketing for Associations: How to Build Relationships with Social Media Influencers
Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and […]