Shutdown fallout hits the outdoor recreation economy

Reposted from The Hill–original article. By Jessica Wahl, Opinion Contributor — 01/16/19 04:30 PM EST The outdoor recreation community is unified in its message to Congress and the administration to end this shutdown immediately so federal workers, small businesses, rural communities and American families can get back to work and continue to enjoy public lands […]

A Memoriam to Doug Laughlin: Boss, Mentor and Friend

A Memoriam to Doug Laughlin: Boss, Mentor and Friend

When I issued an RFP in 2001 to find a firm to handle trade and consumer advertising for Sallie Mae, the Fortune 500 company where I then worked, I didn’t expect it would lead to the finalists becoming two of my enduring friends in the 18 years since. The “winner” of the competition, Mark Russell […]

College Lead Exchange Launches to Address Need for Smarter Student Recruitment

“Match.com-like” Platform Enables Colleges to Find the Right Students for Their Programs December 04, 2018 08:00 ET | Source: WhatsBestforMe, Inc. BOCA RATON, Fla., Dec. 04, 2018 (GLOBE NEWSWIRE) — College Lead Exchange, a division of WhatsBestforMe, Inc. and the higher education world’s first cloud-based, SaaS, self-service platform to match prospective students and the schools […]

How Getting into Harvard is Like Getting VC Funding

How Getting into Harvard is Like Getting VC Funding

For much of this fall, the college admissions world has been gripped by the “Harvard trial.” That phrase has become a shorthand way of describing how a lawsuit brought by Asian-American applicants who were denied admission into the world’s most prestigious institution has turned into something much more. In college admissions, that “much more” concerns […]

NHK WORLD-JAPAN Launches in Salt Lake City TV Market via Partnership with KUEN, a service of the Utah Education Network

KUEN Joins U.S. Public Broadcasters Distributing Japanese Lifestyle and News Programming in English to U.S. Markets SALT LAKE CITY, Nov. 08, 2018 (GLOBE NEWSWIRE) — NHK WORLD-JAPAN, Japan’s global 24-hour, English-language television channel, is now available to cable and over-the-air viewers in the Salt Lake City market, thanks to a just-concluded partnership with KUEN, a service […]

Upskilling is Key to Accelerating the Economic Recovery

Upskilling is Key to Accelerating the Economic Recovery

Income mobility is on the rise according to the U.S. Census Bureau. After stagnating for nearly two decades, the incomes of ordinary American households are finally picking up. Of course, these numbers deserve context. Wages and incomes fell so far during the Great Recession that median household income, as measured by the Census Bureau, is […]

The Difference Between PR Inside and Outside the Beltway

The Difference Between PR Inside and Outside the Beltway

My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the […]

Higher Education for Adults Increasingly Means Enrolling in College Alternatives

Higher Education for Adults Increasingly Means Enrolling in College Alternatives

For more than 50 years in this country, ever since baby boomers started graduating from high school in the mid-1960s, there has been an assumption that individuals with high school diplomas in hand would follow one of two tracks – college or no college. And even though the definition of “college” has changed dramatically over […]

How Erosion of Trust in Media May Affect PR Pros

How Erosion of Trust in Media May Affect PR Pros

Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons. First, in the big picture, the erosion in trust in the media mimics the erosion of trust in most other American institutions — like the Catholic […]

WhatsBestforMe, Inc. Launches Higher Education’s First Student Recruitment Platform to Match Learners of All Ages with Appropriate Post-Secondary Schools

Founder and Team’s Intent is to Disrupt Decades-old Student Recruitment Paradigm October 09, 2018 10:00 ET | Source: WhatsBestforMe, Inc. BOCA RATON, Fla., Oct. 09, 2018 (GLOBE NEWSWIRE) — WhatsBestforMe, Inc. unveiled today its revolutionary new online-based higher education student recruitment platform, one that allows higher ed institutions to identify candidate profiles and acquire them […]