Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and […]
Category: Blog
How to Attract Millennials to Your Association’s Events
Millennials (those born between 1980 and 2000) are the largest generation in the U.S. and will represent 50% of the workforce by 2020, according to a recent report published in Forbes. Today’s aspiring professionals will be future industry leaders and policy makers, and associations stand to gain immensely by having them on board. Alarmingly, […]
The Six P’s of Participating in Media Interviews
An opportunity to represent your organization in the media can be rewarding as well as unnerving. It’s safe to say that we live in age of unabashed skepticism – by the meida and toward the media – so the opportunity must be very skillfully exploited. Of course, preparation is the key to delivering a stellar […]
How to Dress for TV Interview Success
In any public or interpersonal interaction, first impressions are lasting impressions. But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will […]
3 Factors Impacting a Website’s Success
As website data analytics have become more refined, experts have honed in on three factors that can help propel a website’s success: high performance speed; mobile optimization; and search engine optimization Successful implementation of these three components can form the technical core of a strong website. In this post, I will define them in greater detail […]
Marketing for Financial Advising Firms Goes Inbound
This post is the first of what we hope will be a series of interviews with folks who are pioneering inbound marketing in fields seemingly inconducive to this new digital confluence of public relations, marketing and advertising. In fact, most of their peers maintain that their industry doesn’t lend itself to online marketing of any […]
Breaking Through the Noise of a College Football Weekend
When Time Inc.’s Sports Illustrated and Boyle Public Affairs’ client the Recreational Vehicle Industry Association teamed up again this fall to produce a season-long, cross-country tour of some of college football’s most storied venues, we once again saw the partnership as both a challenge, and an opportunity. There’s no doubt in our mind that tailgating, […]
PR Opportunities and Pitfalls as Presidential Candidates Talk Higher Ed Policy
Can a Politician Be “Wonky” and Still Persuasive? In an age when the President calls opponents of his Iran deal “ignorant,” and the leading Republican candidate for President calls supporters of the deal “stupid,” it may seem that the level of political discourse has gotten about as low as it can go, with the idea […]
Stop Proposing and Start Delivering: The End of Marketing and PR Proposals
We were thrilled recently when HubSpot’s “agency-whisperer” Jami Oetting wrote about our alternative approach to submitting proposals to prospective clients. She’d contacted me after I’d left a comment on one of her blogs (proof for both blog authors and readers that blogs can be great for initiating conversations). This particular conversation led to Boyle Public […]
Bite the Bullet: The Case for the Business Blog Part II
If you’re still uncertain about the wisdom of launching a blog on your business website, don’t think of yourself as stubborn; think of yourself as pragmatic. After all, if an endeavor requires your time, money and effort – and creating an effective blog most certainly does – it should stand up to scrutiny and a […]