Your organization is in full crisis management mode. Armed with legal counsel and a communications strategy, it’s time for your CEO to speak to the media. During a taped TV news interview, she hits all the right notes – staying on message, bridging to key points and projecting a calm, but concerned, demeanor. You and […]
Kellie Boyle
“Crisis Communications on the Cutting Room Floor” Part II
In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]
How Hard is Your Website Working for You?
Your website is the online hub of your business where people come to learn, to engage, and ultimately, to make a purchase or a donation or to join a cause. It’s also your “digital workforce,” driving traffic and converting visitors. A successful website relies on a complex ecosystem, where the performance of each individual element impacts […]
Signs It’s Time to Update Your Association’s Website
Does your association’s website resemble an old house to which many rooms and closets have been added and others are collecting dust? Does it scream to your members “We don’t care if it’s easy or a pleasure to visit?” Does the site never come up in searches of information you host? Is it difficult to […]
How Associations Can Use Videos to Grow Membership
Videos help humanize industries; they turn complex issues into compelling stories; they inspire action and they create community. That’s why nearly half of all associations have integrated videos into their communications strategies and 24% are planning on doing so shortly, according to one study Videos will constitute 82% of all consumer internet traffic by 2019, […]
Influencer Marketing for Associations: How to Build Relationships with Social Media Influencers
Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and […]
How to Attract Millennials to Your Association’s Events
Millennials (those born between 1980 and 2000) are the largest generation in the U.S. and will represent 50% of the workforce by 2020, according to a recent report published in Forbes. Today’s aspiring professionals will be future industry leaders and policy makers, and associations stand to gain immensely by having them on board. Alarmingly, […]
How to Dress for TV Interview Success
In any public or interpersonal interaction, first impressions are lasting impressions. But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will […]
3 Factors Impacting a Website’s Success
As website data analytics have become more refined, experts have honed in on three factors that can help propel a website’s success: high performance speed; mobile optimization; and search engine optimization Successful implementation of these three components can form the technical core of a strong website. In this post, I will define them in greater detail […]
First Ever Study on Familial Alzheimer’s Brains Exposes Link to Potential Cause
Innovative Diagnostic Technology Identifies Very High Levels of Aluminium in Brain Tissue Of Disease Donors STAFFORDSHIRE, ENGLAND (January 11, 2017) – A recently published study of the brains of familial Alzheimer’s disease victims has found extremely high levels of aluminium in the tissue, announced Dr. Christopher Exley, researcher and professor at Keele University. This is the […]