Tag: Media Relations

Breaking Through the Noise of a College Football Weekend

Breaking Through the Noise of a College Football Weekend

When Time Inc.’s Sports Illustrated and Boyle Public Affairs’ client the Recreational Vehicle Industry Association teamed up again this fall to produce a season-long, cross-country tour of some of college football’s most storied venues, we once again saw the partnership as both a challenge, and an opportunity. There’s no doubt in our mind that tailgating, […]