“We like the piece. It will go up on our site tomorrow morning and I’ll send you a link.” For a PR person, there’s no better way to start the day than to receive that kind of short reply from someone whom you’ve pitched an op-ed piece on behalf of one of your clients. The […]
Tag: Media Relations
College Lead Exchange Launches to Address Need for Smarter Student Recruitment
“Match.com-like” Platform Enables Colleges to Find the Right Students for Their Programs December 04, 2018 08:00 ET | Source: WhatsBestforMe, Inc. BOCA RATON, Fla., Dec. 04, 2018 (GLOBE NEWSWIRE) — College Lead Exchange, a division of WhatsBestforMe, Inc. and the higher education world’s first cloud-based, SaaS, self-service platform to match prospective students and the schools […]
The Difference Between PR Inside and Outside the Beltway
My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the […]
How Erosion of Trust in Media May Affect PR Pros
Data from Gallup shows that confidence in newspapers and TV news are at an all-time low, and as PR professionals this should be concerning for a number of reasons. First, in the big picture, the erosion in trust in the media mimics the erosion of trust in most other American institutions — like the Catholic […]
Winnebago CEO on America’s RV boom
From CNBC: “Michael Happe, Winnebago CEO, speaks with CNBC’s “Power Lunch” in an exclusive interview about the company’s earnings and growth plans.”
Thor Industries CEO: We’re finding ways to “counteract” tariff costs
Jim Cramer sits down with Thor Industries CEO Bob Martin as shares of his RV maker hover near year-to-date lows.
RV market hot, getting hotter
From CNBC: “REV Group CEO Tim Sullivan discusses the growth of the recreational vehicle market in the US and what’s behind all the demand.” RV market hot, getting hotter from CNBC.
“Crisis Communications on the Cutting Room Floor” Part I: Setting the Trap
Your organization is in full crisis management mode. Armed with legal counsel and a communications strategy, it’s time for your CEO to speak to the media. During a taped TV news interview, she hits all the right notes – staying on message, bridging to key points and projecting a calm, but concerned, demeanor. You and […]
“Crisis Communications on the Cutting Room Floor” Part II
In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]
Got News? How To Conduct a Media Tour
For those who came of public relations age in an era when “desk-side visits” to editors ensconced in high-ceilinged offices in midtown Manhattan were the key component of media outreach, the answer to the question “how to conduct a media tour?” has evolved radically over the past few decades. A media tour today is still […]