This post is the first of what we hope will be a series of interviews with folks who are pioneering inbound marketing in fields seemingly inconducive to this new digital confluence of public relations, marketing and advertising. In fact, most of their peers maintain that their industry doesn’t lend itself to online marketing of any […]
Kellie Boyle
Stop Proposing and Start Delivering: The End of Marketing and PR Proposals
We were thrilled recently when HubSpot’s “agency-whisperer” Jami Oetting wrote about our alternative approach to submitting proposals to prospective clients. She’d contacted me after I’d left a comment on one of her blogs (proof for both blog authors and readers that blogs can be great for initiating conversations). This particular conversation led to Boyle Public […]
New Aluminum Awareness Campaign “Makes You Wonder”
Children’s Medical Safety Research Institute Launches Social Media Effort to Expose Aluminum Safety Policy Flaws Washington, DC — Inspiring the general public to question aluminum safety policies is the goal of a new social media campaign, entitled “Makes You Wonder,” that is being launched by the Children’s Medical Safety Research Institute (CMSRI). According to CMSRI, […]
Bite the Bullet: The Case for the Business Blog Part II
If you’re still uncertain about the wisdom of launching a blog on your business website, don’t think of yourself as stubborn; think of yourself as pragmatic. After all, if an endeavor requires your time, money and effort – and creating an effective blog most certainly does – it should stand up to scrutiny and a […]
Bite the Bullet: The Case for the Business Blog Part I
You may not subscribe to any blogs, but there’s a good chance that you read some bit of news, information or opinion from a blog every week. Blogs appear when you search online for information, open a link from a social media post, click on a news alert or download an article from an electronic […]