Influencer Marketing for Associations: How to Build Relationships with Social Media Influencers

Influencer Marketing for Associations: How to Build Relationships with Social Media Influencers

Influencer marketing, the strategy employed by organizations to cultivate relationships with key leaders among unique communities in order to access/influence these audiences, is proving to be a potent marketing tool. Recent research conducted by Twitter confirms this: Brands using influencers on Twitter have been able to enhance user engagement (in terms of shares, comments and […]

How to Attract Millennials to Your Association’s Events

How to Attract Millennials to Your Association’s Events

Millennials (those born between 1980 and 2000) are the largest generation in the U.S. and will represent 50% of the workforce by 2020, according to a recent report  published in Forbes. Today’s aspiring professionals will be future industry leaders and policy makers, and associations stand to gain immensely by having them on board.   Alarmingly, […]

The Six P’s of Participating in Media Interviews

The Six P’s of Participating in Media Interviews

 An opportunity to represent your organization in the media can be rewarding as well as unnerving. It’s safe to say that we live in age of unabashed skepticism – by the meida and toward the media – so the opportunity must be very skillfully exploited. Of course, preparation is the key to delivering a stellar […]

How to Dress for TV Interview Success

How to Dress for TV Interview Success

In any public or interpersonal interaction, first impressions are lasting impressions.  But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will […]

3 Factors Impacting a Website’s Success

3 Factors Impacting a Website’s Success

As website data analytics have become more refined, experts have honed in on three factors that can help propel a website’s success: high performance speed; mobile optimization; and search engine optimization Successful implementation of these three components can form the technical core of a strong website. In this post, I will define them in greater detail […]

First Ever Study on Familial Alzheimer’s Brains Exposes Link to Potential Cause

Innovative Diagnostic Technology Identifies Very High Levels of Aluminium in Brain Tissue Of Disease Donors STAFFORDSHIRE, ENGLAND (January 11, 2017) – A recently published study of the brains of familial Alzheimer’s disease victims has found extremely high levels of aluminium in the tissue, announced Dr. Christopher Exley, researcher and professor at Keele University. This is the […]