From CNBC: “Michael Happe, Winnebago CEO, talks about what’s driving the growth in the recreational vehicles industry.” Winnebago CEO: Big biz of RVs from CNBC.
Winnebagos make a pit stop outside NYSE
From CNBC: “The shipments for traveling homes are at the highest level in nearly 40 years. Michael Happe, Winnebago CEO, discusses the RV business, and shows us two Winnebago models outside the NYSE.” Winnebagos make a pit stop outside NYSE from CNBC.
RVs rev up the economy
From CNBC: “Michael Happe, Winnebago President & CEO, talks about the rebound in the recreational vehicle industry and the economic impact of RVs.” RVs rev up the economy from CNBC.
Thor Industries CEO: Riding Higher? | Mad Money | CNBC
From CNBC’s YouTube: “There are 8.9 million households in the US that own an RV. How can you make money from the trend? Jim Cramer spoke with the CEO to find out.”
Marketing for Financial Advising Firms Goes Inbound
This post is the first of what we hope will be a series of interviews with folks who are pioneering inbound marketing in fields seemingly inconducive to this new digital confluence of public relations, marketing and advertising. In fact, most of their peers maintain that their industry doesn’t lend itself to online marketing of any […]
Breaking Through the Noise of a College Football Weekend
When Time Inc.’s Sports Illustrated and Boyle Public Affairs’ client the Recreational Vehicle Industry Association teamed up again this fall to produce a season-long, cross-country tour of some of college football’s most storied venues, we once again saw the partnership as both a challenge, and an opportunity. There’s no doubt in our mind that tailgating, […]
PR Opportunities and Pitfalls as Presidential Candidates Talk Higher Ed Policy
Can a Politician Be “Wonky” and Still Persuasive? In an age when the President calls opponents of his Iran deal “ignorant,” and the leading Republican candidate for President calls supporters of the deal “stupid,” it may seem that the level of political discourse has gotten about as low as it can go, with the idea […]
Stop Proposing and Start Delivering: The End of Marketing and PR Proposals
We were thrilled recently when HubSpot’s “agency-whisperer” Jami Oetting wrote about our alternative approach to submitting proposals to prospective clients. She’d contacted me after I’d left a comment on one of her blogs (proof for both blog authors and readers that blogs can be great for initiating conversations). This particular conversation led to Boyle Public […]
New Aluminum Awareness Campaign “Makes You Wonder”
Children’s Medical Safety Research Institute Launches Social Media Effort to Expose Aluminum Safety Policy Flaws Washington, DC — Inspiring the general public to question aluminum safety policies is the goal of a new social media campaign, entitled “Makes You Wonder,” that is being launched by the Children’s Medical Safety Research Institute (CMSRI). According to CMSRI, […]
Bite the Bullet: The Case for the Business Blog Part II
If you’re still uncertain about the wisdom of launching a blog on your business website, don’t think of yourself as stubborn; think of yourself as pragmatic. After all, if an endeavor requires your time, money and effort – and creating an effective blog most certainly does – it should stand up to scrutiny and a […]