Managing and Maximizing Media Relations
Having a great story is just not enough.
Feeling frustrated that more people don’t know about your company or cause? Having a hard time gaining market recognition? Few sectors are as complex or as competitive as education.
It's not them. It's you.
The truth is sometimes hard to hear. You have to compete for prime story placement with every other business and organization that has an exciting vision, an impressive new initiative or a vital service to offer – and in the education arena, that’s most of them.
We help our clients get great media coverage by:
- Fully developing stories
- Identifying timely “hooks”
- Preparing/training spokespeople
- Targeting media based on key audiences
- Pitching (tenaciously!)
- Anticipating and managing all logistics
- Creatively repurposing coverage
- Providing meaningful analyses of results