My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the […]
Tag: Media Interview
Winnebago CEO on America’s RV boom
From CNBC: “Michael Happe, Winnebago CEO, speaks with CNBC’s “Power Lunch” in an exclusive interview about the company’s earnings and growth plans.”
Thor Industries CEO: We’re finding ways to “counteract” tariff costs
Jim Cramer sits down with Thor Industries CEO Bob Martin as shares of his RV maker hover near year-to-date lows.
RV market hot, getting hotter
From CNBC: “REV Group CEO Tim Sullivan discusses the growth of the recreational vehicle market in the US and what’s behind all the demand.” RV market hot, getting hotter from CNBC.
Thor Industries CEO: Change of Lifestyle | Mad Money | CNBC
Industries is looking better than Chris Hemsworth as the Marvel superhero. After a huge post-earnings move, can the RV maker’s stock keep climbing? Jim Cramer spoke to the CEO for more.”
Winnebago CEO says people want to ‘get off the grid, but stay connected’ as earnings rise
From CNBC: “Jim Cramer caught up with Winnebago Industries CEO Michael Happe to hear the latest on people embracing the ‘RV lifestyle.’”
Younger buyers are ‘the real story’ in RVs, says Thor Industries CEO
Jim Cramer caught up with Thor Industries CEO Bob Martin to hear about what’s driving the gains in vehicle manufacturing.
Thor Industries drives higher as younger buyers flock to the RV lifestyle
From CNBC: “Jim Cramer spoke with the CEO of Thor Industries following record sales of RVs on what could be steering growth.”
The Six P’s of Participating in Media Interviews
An opportunity to represent your organization in the media can be rewarding as well as unnerving. It’s safe to say that we live in age of unabashed skepticism – by the meida and toward the media – so the opportunity must be very skillfully exploited. Of course, preparation is the key to delivering a stellar […]
How to Dress for TV Interview Success
In any public or interpersonal interaction, first impressions are lasting impressions. But looking presentable becomes even more important when you are representing your company or organization before millions of viewers on TV. So, even though you may have deep knowledge of the subject and a powerful message to share, the very first thing that will […]