In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]
Tag: Public Relations
(or, Who ELSE to See When You’re in DC) While most Americans were taught in grade school that the three branches of government are legislative, executive and judicial, those of us who can measure our mileage along the city’s marble-floored corridors in triple digits know that getting something done in Washington, DC today requires working […]
For those who came of public relations age in an era when “desk-side visits” to editors ensconced in high-ceilinged offices in midtown Manhattan were the key component of media outreach, the answer to the question “how to conduct a media tour?” has evolved radically over the past few decades. A media tour today is still […]
From CNBC: “Jim Cramer caught up with Winnebago Industries CEO Michael Happe to hear the latest on people embracing the ‘RV lifestyle.’”
Jim Cramer caught up with Thor Industries CEO Bob Martin to hear about what’s driving the gains in vehicle manufacturing.
From CNBC: “Jim Cramer spoke with the CEO of Thor Industries following record sales of RVs on what could be steering growth.”
From CNBC’s YouTube Page: “Millennials are flocking to experiences and adventures, and RV maker Thor Industries is seeing more of them opt for its rides. Jim Cramer caught up with the CEO to see if Thor’s stock can rev higher.”
An opportunity to represent your organization in the media can be rewarding as well as unnerving. It’s safe to say that we live in age of unabashed skepticism – by the meida and toward the media – so the opportunity must be very skillfully exploited. Of course, preparation is the key to delivering a stellar […]
From CNBC: “Michael Happe, Winnebago CEO, discusses his company’s earnings.” Winnebago CEO: Optimistic RV industry will continue upward momentum from CNBC.
From CNBC: “REV Group CEO Tim Sullivan speaks about the special vehicle manufacturer’s initial public offering and the state of U.S. manufacturing.” REV Group CEO: Manufacturing in the US is not complicated from CNBC.