Tag: Public Relations

“Crisis Communications on the Cutting Room Floor” Part II

In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]

How to Plan a Successful Advocacy Trip to Washington

How to Plan a Successful Advocacy Trip to Washington

(or, Who ELSE to See When You’re in DC) While most Americans were taught in grade school that the three branches of government are legislative, executive and judicial, those of us who can measure our mileage along the city’s marble-floored corridors in triple digits know that getting something done in Washington, DC today requires working […]

Got News? How To Conduct a Media Tour

For those who came of public relations age in an era when “desk-side visits” to editors ensconced in high-ceilinged offices in midtown Manhattan were the key component of media outreach, the answer to the question “how to conduct a media tour?” has evolved radically over the past few decades. A media tour today is still […]

The Six P’s of Participating in Media Interviews

The Six P’s of Participating in Media Interviews

 An opportunity to represent your organization in the media can be rewarding as well as unnerving. It’s safe to say that we live in age of unabashed skepticism – by the meida and toward the media – so the opportunity must be very skillfully exploited. Of course, preparation is the key to delivering a stellar […]