Your website is the online hub of your business where people come to learn, to engage, and ultimately, to make a purchase or a donation or to join a cause. It’s also your “digital workforce,” driving traffic and converting visitors. A successful website relies on a complex ecosystem, where the performance of each individual element impacts […]
Tag: SEO
3 Factors Impacting a Website’s Success
As website data analytics have become more refined, experts have honed in on three factors that can help propel a website’s success: high performance speed; mobile optimization; and search engine optimization Successful implementation of these three components can form the technical core of a strong website. In this post, I will define them in greater detail […]
Bite the Bullet: The Case for the Business Blog Part II
If you’re still uncertain about the wisdom of launching a blog on your business website, don’t think of yourself as stubborn; think of yourself as pragmatic. After all, if an endeavor requires your time, money and effort – and creating an effective blog most certainly does – it should stand up to scrutiny and a […]