Tag: TV interviews

The Difference Between PR Inside and Outside the Beltway

The Difference Between PR Inside and Outside the Beltway

My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the […]

“Crisis Communications on the Cutting Room Floor” Part I: Setting the Trap

“Crisis Communications on the Cutting Room Floor” Part I: Setting the Trap

Your organization is in full crisis management mode. Armed with legal counsel and a communications strategy, it’s time for your CEO to speak to the media. During a taped TV news interview, she hits all the right notes – staying on message, bridging to key points and projecting a calm, but concerned, demeanor.  You and […]

“Crisis Communications on the Cutting Room Floor” Part II

In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]