My attending the public release of data last week comparing perceptions of today’s college students by the public and by Beltway insiders brought home to me a larger point – how different and challenging it is to execute on PR support for a client that is successful in meeting goals both inside and outside the […]
Tag: TV interviews
Winnebago CEO on America’s RV boom
From CNBC: “Michael Happe, Winnebago CEO, speaks with CNBC’s “Power Lunch” in an exclusive interview about the company’s earnings and growth plans.”
Thor Industries CEO: We’re finding ways to “counteract” tariff costs
Jim Cramer sits down with Thor Industries CEO Bob Martin as shares of his RV maker hover near year-to-date lows.
RV market hot, getting hotter
From CNBC: “REV Group CEO Tim Sullivan discusses the growth of the recreational vehicle market in the US and what’s behind all the demand.” RV market hot, getting hotter from CNBC.
Thor Industries CEO: Change of Lifestyle | Mad Money | CNBC
Industries is looking better than Chris Hemsworth as the Marvel superhero. After a huge post-earnings move, can the RV maker’s stock keep climbing? Jim Cramer spoke to the CEO for more.”
“Crisis Communications on the Cutting Room Floor” Part II
In Part I of this series, “Setting the Trap,” we looked at a real example of a company that fell for the interview trap, not once, but twice! What fundamental error did the CEO make? She agreed to do taped interviews. By providing 20 or 30 minutes of dialogue for the producers to slice and dice according […]
“Crisis Communications on the Cutting Room Floor” Part I: Setting the Trap
Your organization is in full crisis management mode. Armed with legal counsel and a communications strategy, it’s time for your CEO to speak to the media. During a taped TV news interview, she hits all the right notes – staying on message, bridging to key points and projecting a calm, but concerned, demeanor. You and […]
Winnebago CEO says people want to ‘get off the grid, but stay connected’ as earnings rise
From CNBC: “Jim Cramer caught up with Winnebago Industries CEO Michael Happe to hear the latest on people embracing the ‘RV lifestyle.’”
Younger buyers are ‘the real story’ in RVs, says Thor Industries CEO
Jim Cramer caught up with Thor Industries CEO Bob Martin to hear about what’s driving the gains in vehicle manufacturing.
Thor Industries drives higher as younger buyers flock to the RV lifestyle
From CNBC: “Jim Cramer spoke with the CEO of Thor Industries following record sales of RVs on what could be steering growth.”